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Welcome to the Sociology of Business. The Sociology of Business offers a paid membership program. Paid options are for the members of this community who want to be the first to access everything from Web3 brand-building to the new business models and emerging creative formats. Since its inception, the Sociology of Business has been the source code for many other analyses, strategies and brand-building approaches. Members will now have the front-row seat. If you are not yet subscribed, join the community by subscribing below and joining the Sociology of Business Discord. You can find my book, The Business of Aspiration on Amazon and you can find me on Instagram and Twitter. For those new here, in my last analysis, When brand impedes growth, I explored if a brand aesthetic can be at odds with scaling business.
For those looking for something new to read and something new to gift for the holidays, I put together a list of titles from the areas of taste, culture, sociology, luxury and aspiration, and business and brand strategy.
Taste
Those Things That Hold Us Together: Taste and Sociology
Wanting: The Power of Mimetic Desire in Everyday Life
Culture
The Field of Cultural Production
The Commercialization of Intimate Life
Priceless: On Knowing the Price of Everything and the Value of Nothing
The Social Life of Things: Commodities in Cultural Perspective
Free Culture: The Nature and Future of Creativity
Subculture: The Meaning of Style
Retromania: Pop Culture’s Addiction to Its Own Past
Tsukiji: The Fish Market at the Center of the World
Homo Ludens: A Study of the Play-Element in Culture
Textual Poacher: Television Fants & Participatory Culture
Luxury and Aspiration
Deluxe: How Luxury Lost its Luster
Status Update: Celebrity, Publicity
Pricing Beaty: The Making of a Fashion Model
The End of Fashion: How Marketing Changed the Clothing Business Forever
Valuing the Unique: The Economics of Singularities
The Creation and Destruction of Value: The Globalization Cycle
Auctions: The Social Construction of Value
Sociology
The Social Construction of Reality
The Sense of Dissonance: Accounts of Worth in Economic Life
The Worth of Goods: Valuation and Pricing in the Economy
Business
This is Service Design Thinking
This is Service Design Methods
Improvisation as a Mindset for Organizational Analysis
It's the Romance, not the Finance, that Makes the Business Worth Pursuing
Productive Friction: How Difficult Business Partnerships Can Accelerate Innovation
Together: The Rituals, Pleasures and Politics of Cooperation
A Narrative Approach to Organization Studies
The Essential Advantage: How to Win with a Capabilities-Driven Strategy
The book edit
if you had to pick up only one per category; which ones would they be?
This is wonderful! Thank you!