The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The 4Cs of the Modern Brand

The 4Cs of the Modern Brand

Ana Andjelic's avatar
Ana Andjelic
Nov 13, 2018
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The Sociology of Business
The Sociology of Business
The 4Cs of the Modern Brand
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Glossier is one of the most successful beauty companies around. At one point, there were 10,000 people on a waitlist just for its lipstick. But before founder Emily Weiss landed $52 million in Series C funding, no one predicted anything like Glossier. In fact, 11 investors turned Weiss down.

When it comes to online businesses, success is both bigger and …

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