Tasteful
A one-day summit on cultural capital, October 15th, Cherry Lane Theater
Hi everybody,
I partnered with Sue Chan of Care of Chan and Max Meighen of Serviette Magazine on a new event this Fall. It’s called Tasteful, because we focused on the food and fashion industries, and also because taste is one of the main forms of cultural capital.
Culture industries, like food and fashion, convert taste, knowledge, belonging, or status into numbers on the balance sheet. Cultural capital protects margins, commands price premiums, and builds brand equity that is immune to trends.
Cultural capital is one of the most valuable and sought-after assets in modern business … but very few understand how this capital is created or translated into long-term relevance or commercial results.
Through fireside chats and panel discussions, Tasteful focuses on scarcity, opacity, aesthetic innovation, connoisseurship, and identity — on all the ways that cultural capital is made, accumulated, and traded.
Tasteful brings together the top New York City restaurateurs with the top US fashion executives. It aims to connect, inspire, and cultivate conversations through curated content and hand-picked guests.
The event is structured like a tasting menu. There are dive courses: cultural fluency, brand strategy, entertainment, business, and new media and creativity.
Each of the “courses” has a distinct flavor, but all of them are provocative, exploratory, intelligent, fun and discerning, made both for connoisseurs and novices alike.
Right now, we are selling Early Bird tickets. Seating is limited, so make sure to get yours!
We look forward to seeing you there.
Ana