The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Proofs of Life in the CAPTCHA Economy
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Proofs of Life in the CAPTCHA Economy

When AI perfects mimicry, imperfection becomes precious. In the arms race for authenticity, human fingerprints are the new luxury.

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barr balamuth
Apr 24, 2025
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The Sociology of Business
The Sociology of Business
Proofs of Life in the CAPTCHA Economy
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In this Thursday’s guest post, it is our pleasure to welcome Barr Balamuth. Barr is a brand marketer with a focus on cultural strategy, with experience in building startups that range from growth-stage (Canvs, Zeekit, Ruby, and, currently, InHouse) to category-defining (Warby Parker, Appear Here). Welcome, Barr!

Barr Balamuth

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The core tenet of Kartik Research is to re…

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A guest post by
barr balamuth
cultural strategist and brand marketer
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