Personal branding for people who hate personal branding

This article was originally featured in Fast Company, on August 31st 2019

Psychologist Carl Jung popularized the terms “introvert” and “extrovert” back in 1921, but he didn’t think anyone was solely one or the other. “There’s no such thing as a pure introvert or extrovert,” he wrote, and yet, nearly a hundred years later, we still love to use these terms…