The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
My neighbor has a bicycle

My neighbor has a bicycle

Ana Andjelic's avatar
Ana Andjelic
Jun 30, 2015
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The Sociology of Business
The Sociology of Business
My neighbor has a bicycle
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Innovate or die. It seems like advertising industry has been living in the shadow of this mantra for the last fifteen years. Long gone are days of advertising as usual, and more adept agencies and clients alike have been in constant reinvention mode, trying to adapt their business to the Fear Factor that consumer behavior has become.

It all started with …

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