The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Meh-ification, the plot thickens?

Meh-ification, the plot thickens?

My most popular opinion, one year on

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Beth Bentley
Jan 30, 2025
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The Sociology of Business
The Sociology of Business
Meh-ification, the plot thickens?
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In this Thursday’s guest post, we welcome Beth Bentley, who is the founder of Tomorrowism, a brand strategy consultancy advising CMOs, CEOs and investors in and around the global fashion system and beauty industry. Previously, Beth was at Vice and Wieden+Kennedy, and is all around a strategic, creative, and cultural force. Thank you for joining us, Beth.

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A guest post by
Beth Bentley
The stuff we don’t say - but probably should - about what's really going on in consumer culture right now. Decipher some chaos with me.
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