Meh-ification, the plot thickens?

My most popular opinion, one year on

Jan 30, 2025

∙ Paid

In this Thursday’s guest post, we welcome Beth Bentley, who is the founder of Tomorrowism, a brand strategy consultancy advising CMOs, CEOs and investors in and around the global fashion system and beauty industry. Previously, Beth was at Vice and Wieden+Kennedy, and is all around a strategic, creative, and cultural force. Thank you for joining us, Beth.

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A guest post by

Beth Bentley

Consumer culture with a sociological flavour...from the front line of modern brand-building. My consultancy TOMORROWISM advises brands across the global fashion system.