Luxury needs a new story: why the industry suffers from identity crisis
This article was originally published in Luxury Daily on August 10th, 2015
“I don’t believe in this idea of luxury anymore,” famously said J.W. Anderson, the latest It Boy of luxury fashion. “That weird notion of luxury for me is like shopping in an airport.” Anderson just vocalized what many in the industry are thinking, wondering about their role and p…
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