The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Leaning in the Quiet of Discomfort

Leaning in the Quiet of Discomfort

What happens when we stop running from it?

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Giuseppe
Jan 23, 2025
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The Sociology of Business
The Sociology of Business
Leaning in the Quiet of Discomfort
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This Thursday, the Sociology of Business welcomes Giuseppe Bonifacio, Global Innovation Director at Adidas, who leans into discomfort as positive state of mind and body. Thank you for joining us, Giuseppe!

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S-Wave

Tom Sachs

“The best way to measure comfort is via the absence of discomfort”

That’s what a smarter and more competent colleague told me when I asked a s…

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