The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
How to turn a retailer into a brand

How to turn a retailer into a brand

A debrief from a recent project

Ana Andjelic's avatar
Ana Andjelic
Mar 13, 2025
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The Sociology of Business
The Sociology of Business
How to turn a retailer into a brand
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Welcome to the Sociology of Business. In my last analysis, Case Study: A24, I looked into how A24 can grow, by breaking the limits of its category. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid Membership Chat, and with the free subscription, join The General Chat on The Sociology of Business WhatsApp gr…

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