How to earn new media

Why soul, data, and sharing cut through through inbox 2000

May 14, 2025

∙ Paid

In this Thursday’s guest edition of the Sociology of Business, we would like to welcome Cristina Krumsick, CEO and Founder of Isetta. Isetta is agency of record for leading food, beverage and design brands like Ghia, Fly by Jing, Ayoh, Tate’s Bake Shop, GoodPop, Chopin Vodka, Earthfoam, Couterpart, and more. Cristina started Isetta in 2019, with the goa…

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A guest post by

Cristina Suarez Krumsick

I’m the founder of Isetta, where we back great products built by even better people. I champion earned media through sharp identity and thoughtful strategy to cut through noise, build trust, and challenge the status quo in a noisy, distracted world.