How Running Culture Reached Hip-Hop

Artists like Gunna, Central Cee and French rapper Rilès are suddenly posting running content and using the sport's once-uncool aesthetic to promote upcoming projects.

In this Thursday’s guest edition, it is our great pleasure to welcome Daniel-Yaw Miller, an award-winning journalist, editor and advisor covering the converging worlds of luxury, athletes and sport. Dan built the Business of Fashion’s first-ever sports-focused vertical, and is advisor to athletes and brands at the intersection of sports and culture. Dan…