The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
How Retail Brands Can Survive the Attack of the Algorithm

How Retail Brands Can Survive the Attack of the Algorithm

Ana Andjelic's avatar
Ana Andjelic
Feb 10, 2019
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The Sociology of Business
The Sociology of Business
How Retail Brands Can Survive the Attack of the Algorithm
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This article was originally featured on AdAge, on February 7th 2019

The combination of algorithms and retail is irresistible. By matching supply and demand as closely as possible, they learn about our preferences and shopping behaviors, predict what we’d like, develop tailored recommendations — and increase the likelihood of a transaction. That’s why the…

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