The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
How internet popularity killed authenticity

How internet popularity killed authenticity

Ana Andjelic's avatar
Ana Andjelic
Mar 24, 2019
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The Sociology of Business
The Sociology of Business
How internet popularity killed authenticity
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As the social influence market evolves, bots will yield the ultimate power. The next iteration of the modern influencer economy is not about hiring existing influencers. It’s creating one’s own.

The most liked photo on Instagram is the picture of an egg named Eugene. With more than 52 million likes and 10 million followers, Eugene represents a mystery. T…

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