The Sociology of Business

The Sociology of Business

Share this post

The Sociology of Business
The Sociology of Business
How Everlane, Outlier, and Patagonia are tapping into the ‘social activewear’ phenomenon

How Everlane, Outlier, and Patagonia are tapping into the ‘social activewear’ phenomenon

Ana Andjelic's avatar
Ana Andjelic
Jul 01, 2018
∙ Paid

Share this post

The Sociology of Business
The Sociology of Business
How Everlane, Outlier, and Patagonia are tapping into the ‘social activewear’ phenomenon
Share

We are transforming into a collaborative society, argues Dutch trend forecaster, Li Edelkoort. In taking stock of current trends, her thesis certainly passes the smell test.

Be it economic, social, or even environmental necessity — or, perhaps more likely, a mixture of both — we find ourselves spending an increasing amount of time working together now, f…

Keep reading with a 7-day free trial

Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ana Andjelic
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share