How Everlane, Outlier, and Patagonia are tapping into the ‘social activewear’ phenomenon
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We are transforming into a collaborative society, argues Dutch trend forecaster, Li Edelkoort. In taking stock of current trends, her thesis certainly passes the smell test.
Be it economic, social, or even environmental necessity — or, perhaps more likely, a mixture of both — we find ourselves spending an increasing amount of time working together now, f…