How Apple became China’s most coveted luxury brand

This piece was originally published in Adweek on February 13, 2015

Last week, Hurun Research Institute released its consumer survey of the luxury market in China. Topping the list wasn’t a brand like Chanel, Louis Vuitton or Hermes. This year, instead, Apple was named the preferred brand for gifting among Chinese richest men and women.

The designation is …