The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
My talk on growth hacking

My talk on growth hacking

Ana Andjelic's avatar
Ana Andjelic
Oct 19, 2015
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The Sociology of Business
The Sociology of Business
My talk on growth hacking
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This past Friday, I gave a talk on growth hacking & its use for marketing at the Golden Drum conference. The gist of it is that legacy brands today are challenged to rebuild their businesses around new value units (service & experiences vs. products) and that they have a ton to learn about it from fastest-growing modern brands like Airbnb, Uber, Farfetc…

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