My talk on growth hacking
This past Friday, I gave a talk on growth hacking & its use for marketing at the Golden Drum conference. The gist of it is that legacy brands today are challenged to rebuild their businesses around new value units (service & experiences vs. products) and that they have a ton to learn about it from fastest-growing modern brands like Airbnb, Uber, Farfetc…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.