The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Five reasons marketing still matters

Five reasons marketing still matters

Ana Andjelic's avatar
Ana Andjelic
May 20, 2015
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The Sociology of Business
The Sociology of Business
Five reasons marketing still matters
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Marketing today is more interesting than ever.

Brands, faced with a historic disruption thanks to the collision of media and technology, have an enormous opportunity to redefine their business models for the digital age. That means shifting from playing defense to taking the offense, even if that implies adapting, or discarding, formerly successful appro…

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