The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Five pillars of a successful content strategy

Five pillars of a successful content strategy

Ana Andjelic's avatar
Ana Andjelic
Jun 26, 2019
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The Sociology of Business
The Sociology of Business
Five pillars of a successful content strategy
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This article has originally been featured in Glossy on May 17, 2019

For luxury brands, content is hot.

With the declining cultural and business impact of their traditional go-to communication tactics, luxury brands are turning their attention to always-on, multichannel content. The problem is that very few of them approach it with a plan and the attention…

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