The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Fast follower digital gameplan

Fast follower digital gameplan

Ana Andjelic's avatar
Ana Andjelic
Apr 10, 2015
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The Sociology of Business
The Sociology of Business
Fast follower digital gameplan
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This article has been originally published in Advertising Age.

It’s been a while since companies last experienced business as usual. For fifteen years, they’ve been in the constant mode of reorganizing, restructuring and reorienting their businesses in effort to crack the digital code.

Companies’ success in decoding digital is now a matter of survival. A …

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