The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Fashion’s Business Transformation Gameplan

Fashion’s Business Transformation Gameplan

Ana Andjelic's avatar
Ana Andjelic
Aug 19, 2018
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The Sociology of Business
The Sociology of Business
Fashion’s Business Transformation Gameplan
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Unless a company is Away, Reformation or Goop chances are that it has been frustratingly slow in using digital technology for innovation. Too often, fashion incumbents consider technology mostly as an advertising tool and not as a business model.

As advertising, technology allows for more effective ad planning. As a business model, it opens up new revenu…

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