The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Experience is the new bling: How to build a modern luxury brand

Experience is the new bling: How to build a modern luxury brand

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Ana Andjelic
Mar 19, 2015
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The Sociology of Business
The Sociology of Business
Experience is the new bling: How to build a modern luxury brand
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Ice marathons in the Antarctic. UNESCO-site tours in Croatia. Swimming with hammerhead sharks. Today’s rich would rather spend their energy and money doing things than acquiring them.

This “being” versus “having” MO firmly places modern luxury in the domain of identity. Things we do shape who we are, the lifestyle we lead and the choices we make. They ar…

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