Every store is a flagship: The bright future of physical retail

Portrait of Bill Murray proudly graces Bonobos GuideRoom in SoHo

A version of this piece was originally published at Advertising Age on March 25th, 2015

If you have some time on your hands and nowhere to be, go to Warby Parker in SoHo. Tall, carefully stacked shelves with hand-picked literature, vintage issues of Paris Review and comfy mid-century chairs …