DTC as a growth strategy

DTC bubble may be bursting, but DTC practices are here to stay

There’s a lot of talk about the future of DTC brands. Conversations revolve around overblown valuations, lack of profits, hiking customer acquisition costs, and no exits in sight. While noteworthy, these conversations are missing a point.

DTC is everywhere.

Across the board, industries are rapidly adopting the DTC model of running their business, setting …