The Sociology of Business

The Sociology of Business

Decoding NikeSkims

The stock market likes it. Will consumers?

Daniel-Yaw Miller's avatar
Daniel-Yaw Miller
Feb 20, 2025
∙ Paid

We are delighted to welcome back Daniel-Yaw Miller for this Thursday’s guest post. Dan is an award-winning journalist, editor and advisor covering the converging worlds of luxury, athletes and sport. Dan built the Business of Fashion’s first-ever sports-focused vertical, and is advisor to athletes and brands at the intersection of sports and culture. Da…

Keep reading with a 7-day free trial

Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
Daniel-Yaw Miller's avatar
A guest post by
Daniel-Yaw Miller
Award-winning business journalist covering the intersection of sports, culture, fashion and money.
Subscribe to Daniel-Yaw
© 2025 Ana Andjelic
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture