The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Decoding NikeSkims

Decoding NikeSkims

The stock market likes it. Will consumers?

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Daniel-Yaw Miller
Feb 20, 2025
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The Sociology of Business
The Sociology of Business
Decoding NikeSkims
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We are delighted to welcome back Daniel-Yaw Miller for this Thursday’s guest post. Dan is an award-winning journalist, editor and advisor covering the converging worlds of luxury, athletes and sport. Dan built the Business of Fashion’s first-ever sports-focused vertical, and is advisor to athletes and brands at the intersection of sports and culture. Da…

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A guest post by
Daniel-Yaw Miller
Award-winning business journalist covering the intersection of sports, culture, fashion and money.
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