Building a personal brand isn’t always about making yourself look good

This article was originally featured in Fast Company on June 21st 2019

Ten years ago, one of then-leading advertising bloggers called me a “lady douchenozzle.” I am still not sure what that means, but I’m certain it is not a compliment. It’s one of a number of insults I’ve weathered in my 13 years of working first as a strategist in the world’s most reno…