Brand memo

A modern way to build demand, market and sell

Welcome to the Sociology of Business. In my last analysis, The Peter Pan Effect, I explored why selling toys to adults is a big business and how to use mascots, toys, and games to turn a brand into a cultural icon. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid Membership Chat, and with the free subscription, join The General Chat on The Sociology of Business WhatsApp group.

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