The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Brand-building in on-demand economy

Brand-building in on-demand economy

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Ana Andjelic
Dec 18, 2015
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The Sociology of Business
The Sociology of Business
Brand-building in on-demand economy
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This article was originally published in The Guardian on December 17, 2015

Twitter is in trouble. In early October, it cut up to 336 jobs. The company’s share price dropped. It considerably lags behind Facebook and WhatsApp in the number of active users. In July, the company noted the slowest user growth since its initial public offering back in 2013. Ar…

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