Athleisure: The TriBeCa mom cult that went mainstream

This article was originally published in Campaign US on August 12, 2015

Just like Primates of Park Avenue, TriBeCa moms represent a category unto themselves. A passer-by walking up Greenwich avenue in mid-morning on any workday can see them strolling about in their $400 leggings, technical cashmere tops and latest Y3 sneakers. Their natural habitat is Ju…