Are you solving the right business problem? Here are 5 ways to get to your question zero

Businesses fail because they often solve the wrong problem.

Forty percent of Samsung’s new smartphone, Galaxy 5S, never left the warehouse. Its all-in-one, Swiss Army Knife approach missed the consumer mark. Motorola’s Moto X, “the only smartphone assembled in the U.S.A,” proved to be similarly unexciting. Arguably, these costly ventures failed because t…