The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Are you solving the right business problem? Here are 5 ways to get to your question zero

Are you solving the right business problem? Here are 5 ways to get to your question zero

Ana Andjelic's avatar
Ana Andjelic
May 21, 2015
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The Sociology of Business
The Sociology of Business
Are you solving the right business problem? Here are 5 ways to get to your question zero
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Businesses fail because they often solve the wrong problem.

Forty percent of Samsung’s new smartphone, Galaxy 5S, never left the warehouse. Its all-in-one, Swiss Army Knife approach missed the consumer mark. Motorola’s Moto X, “the only smartphone assembled in the U.S.A,” proved to be similarly unexciting. Arguably, these costly ventures failed because t…

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