5 tactics for winning at physical retail

For direct-to-consumer brands, physical stores have become critical for growth.

Since 2012, online-first brands’ retail spaces have grown 1000 percent in the top 300 American malls, according to real-estate data company CoStar Group.

From Casper to Glossier to Everlane, online-first brands have found that the price of digital advertising is now so high, o…