4Cs of the Modern Brand

For every GOOP, there is one Preserve.
When it comes to online businesses, success is both bigger and more unpredictable than ever. This is because much of it comes from social influence: the effect that people have on one another’s decisions.
We almost never make decisions independently of one another. Faced with the abundance of choice, we rely on other…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.