The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
4Cs of the Modern Brand

4Cs of the Modern Brand

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Ana Andjelic
Oct 18, 2018
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The Sociology of Business
The Sociology of Business
4Cs of the Modern Brand
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For every GOOP, there is one Preserve.

When it comes to online businesses, success is both bigger and more unpredictable than ever. This is because much of it comes from social influence: the effect that people have on one another’s decisions.

We almost never make decisions independently of one another. Faced with the abundance of choice, we rely on other…

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