The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
4 mandates of innovation for every brand CMO

4 mandates of innovation for every brand CMO

Ana Andjelic's avatar
Ana Andjelic
Oct 06, 2019
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The Sociology of Business
The Sociology of Business
4 mandates of innovation for every brand CMO
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Recently, the chief marketing officer of a well-known coconut water company discussed with me the repeated efforts of her company to shift toward more sustainable packaging. The problem is both systemic and one of corporate communication. Packaging suppliers are not innovating fast enough, if at all. Currently, the different packaging options available …

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