The Sociology of Business

The Sociology of Business

Why Gaming Needs to Become a Channel in Your Marketing Mix

It’s time to stop treating it like a stunt

Drawn Distant's avatar
Drawn Distant
Jul 24, 2025
∙ Paid

In this Thursday’s guest post, we welcome James Davis, the founder of publisher and consultancy Drawn Distant, which sets out to provide a style perspective on the ever elusive universe of gaming. He was previously at Highsnobiety where he focused on gaming via strategy and editorial, advising key names in the industry like the late Virgil Abloh.

Drawn Distant

Share

By now,…

User's avatar

Continue reading this post for free, courtesy of Ana Andjelic.

Or purchase a paid subscription.
Drawn Distant's avatar
A guest post by
Drawn Distant
Drawn Distant provides a style perspective on the world of gaming. As more fashion and lifestyle brands seek to find their voice in gaming, Drawn Distant is a consultancy that offers inspiration and ideas for succeeding in this complex universe.
Subscribe to Drawn
© 2026 Ana Andjelic · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture