Where is tennis' disruptor brand?

Tennis Culture Is Changing. Why Aren’t the Brands?

In this week’s guest issue of the Sociology of Business, we welcome Tom Garland, the founder and operator of edition+partners, a creative growth studio specializing in research, strategy, partnership and innovation. For this piece, edition+partners employee, Harry Salmons investigates the opportunity for disruptor brands in the tennis world. It is a ple…