The reign of the mighty creator
The currency of opinion
In today’s Sociology of Business: how the creators got to reign cultural production, distribution and consumption, what this decentralization means for brand operations, what the benefits of the creator portfolio approach are, and why creators are very different from influencers. Also: CAA builds out UK creators unit with Georgia Katz Hire, CMO’s Guide to Creator Marketing and Forbes 2026 Top Creators List; two things happened yesterday, three books if you discovered that you are very much into the World Cup; that controversial This-is-not-a-Fugazi-collaboration; Erling Haaland is serving serious looks; what’s up with those blind boxes, I really hate surprises; I have been following Ssstein for a while and especially how Shotaro Yamaguchi styles it, and you should too; currently reading “Yuppies;” and, finally, the list of the world’s most and least livable cities is here (Spoiler: New York may be a luxury good, but it doesn’t even make it among the top ten).
I am kicking off Classroom series, monthly talks free for annual paid subscribers of the Sociology of Business. This upcoming Thursday, July 23rd at 11am ET, the topic is “Culture is the New Balance Sheet” and I will talk about how to make and measure cultural capital.
Paid annual subscribers can register here. Not a paid annual subscriber? Become one and join us on July 23rd!
The Reign of the Creator
Behind the paywall are the visuals capturing the new creator ecosystem.
