Subversion as creative strategy

The hidden formula behind the brands that break through

In this Thursday’s guest edition for The Sociology of Business, we welcome Alex Tran. Alex is a creative strategy director and independent brand consultant based in New York, where he helps companies sharpen their cultural relevance. Alex’s clients include Disney, Airbnb, DAZED Studios, Target, Equinox, Porsche and Calvin Klein. Welcome, Alex!

Disruption…