The Sociology of Business

The Sociology of Business

Lights, camera, IP

How brands are adopting Hollywood’s production logic to build cultural portfolios

Ana Andjelic's avatar
Ana Andjelic
Nov 03, 2025
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Welcome to the Sociology of Business. In my last analysis, Decentralized cultural space, I explored what brands can learn from Relais Routiers restaurant network. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid Membership Chat, and with the free subscription, join The General Chat on The Sociology of Busin…

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