The Sociology of Business

The Sociology of Business

Is it cool to care again?

What the embrace of Superman's sincerity reveals about our cultural mood

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barr balamuth
Jul 31, 2025
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In this Thursday’s guest post, it is our pleasure to welcome Barr Balamuth. Barr is a brand marketer with a focus on cultural strategy, with experience in building startups that range from growth-stage (Canvs, Zeekit, Ruby, and, currently, InHouse) to category-defining (Warby Parker, Appear Here). Welcome, Barr!

Parallel Play

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By the time I watched Superman, I knew wha…

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barr balamuth's avatar
A guest post by
barr balamuth
cultural strategist and brand marketer at parallel play https://parallel--play.com/
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