Is it cool to care again?

What the embrace of Superman's sincerity reveals about our cultural mood

In this Thursday’s guest post, it is our pleasure to welcome Barr Balamuth. Barr is a brand marketer with a focus on cultural strategy, with experience in building startups that range from growth-stage (Canvs, Zeekit, Ruby, and, currently, InHouse) to category-defining (Warby Parker, Appear Here). Welcome, Barr!

By the time I watched Superman, I knew wha…