The Sociology of Business

The Sociology of Business

In spotlight: Aesthetics, part 2

Cultural product series

Ana Andjelic's avatar
Ana Andjelic
Sep 03, 2025
∙ Paid
Jonathan Anderson for Dior

In the fifth installment of The Ten, I look into aesthetics, part 2 - art direction - as a cultural product.

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Art direction is crucial to brand growth. The more defined the ar…

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