In spotlight: Aesthetics, part 1

Cultural product series

In the fourth installment of The Ten, I look into aesthetics, part 1 - advertising - as a cultural product.

Shortly after his return to Apple in 1997, Steve Jobs called a meeting and lambasted his employees. “You know what’s wrong with this company?” he asked. “The products suck. There’s no sex in them anymore.” This meeting is rumored to have inspired t…