Growth by design

A strategy for contemporary luxury needs to be clear on the access it promises

Aug 14, 2025

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In this Thursday’s guest edition, we welcome Tom Dietrich, a Strategy Director at VML and Haris Fazlani, co-founder and creative director of Wørks. Wørks is a New York City-based creative studio dedicated to cultural advancement through strategy and design. Selected clients include Nike, Louis Vuitton, Equinox, Fear of God, Ferrari, Virgin Music, and Co…

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A guest post by

Haris Fazlani

Creative director and co-founder of WØRKS, a creative studio in pursuit of cultural advancement. Writing about art, strategy, emotions and philosophy.

A guest post by

Tom Dietrich

I work in strategy and own a clothing brand. My work spans from brand positioning in luxury to campaign and creative strategy for Super Bowl spots. I presented my last clothing collection during Paris fashion week.

The Sociology of Business

Growth by design

A strategy for con­tem­po­rary luxury needs to be clear on the access it promises

Continue reading this post for free, courtesy of Ana Andjelic.

A strategy for contemporary luxury needs to be clear on the access it promises