The Sociology of Business

The Sociology of Business

Culture is the new balance sheet

The best business models come from culture

Ana Andjelic's avatar
Ana Andjelic
May 11, 2026
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Welcome to the Sociology of Business. In my last post, The cultural flywheel, I explored how brands use cultural products to build communities. If you are on the Substack, join the chat. With one of …

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