Cultural IQ Index

The metric of future brand performance

Welcome to the Sociology of Business. In my last analysis, What niche mags know about taste, I wrote about the new operating model of print, introduced by niche magazines. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid Membership Chat, and with the free subscription, join The General Chat on The Sociology of Business WhatsApp group.

Cultural IQ Index is a ranking of fashion brands that have the greatest cultural currency, social status, and commercial appeal.

Cultural IQ is based on the proprietary AI dashboard that inputs financial results (revenue, sales, profit, stock price), social media results (social listening information), and search (GEO and SEO) to predict future performance of brands.

Unlike other intelligence platforms, Cultural IQ does not simply rank brands’ popularity and earnings right now. Like stock market, it uses current data - and links between financial, social, and cultural intel - to make bets about brands’ future currency, status, and commercial appeal,