The Sociology of Business

The Sociology of Business

Content is king, but distribution is the kingdom

How brands get to own their narrative

Joseph Akel's avatar
Joseph Akel
Dec 19, 2024
∙ Paid

Brands still don’t understand how to create content.

According to a 2024 study published by Forbes Advisor at the beginning of this year, the “projected valuation of the content marketing industry” wa…

User's avatar

Continue reading this post for free, courtesy of Ana Andjelic.

Or purchase a paid subscription.
Joseph Akel's avatar
A guest post by
Joseph Akel
Dispatches on Culture At Large.
Subscribe to Joseph
© 2026 Ana Andjelic · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture