CMO as a showrunner
Subculture is a partner, not a target
The most culturally influential brands are those with a system for cultural production: part creative studio, part media company, part cultural machine. Their product calendars are in sync with their cultural calendars. Every product moment is also a cultural moment and part of the…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.