The Sociology of Business

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The Sociology of Business
How shifting values shift business
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Ana Andjelic
Monetizing a brand's intellectual property
All brands are in the show business
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Ana Andjelic
Nostalgia isn't enough
Can't revive a brand on memories
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Move Over Influencers, Here Come Curators
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14
2021 Round Up
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Targeting taste communities
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3
The glory of storytelling
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8
Holistic brand management is the new marketing
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How to do a collaboration right
An effective collaboration is a strategic exercise
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Why cultural obsessives matter
Strategic approach to ESPRIT's comeback
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1
Gwyneth's flywheel
Spinning a product into a business
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The glory of storytelling
Giving people entertainment
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8
Ralph's dream
Why a brand universe is a killer business model
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Ana Andjelic
10 rules of IP brands
What are IP brands and how they operate?
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Revisiting physical retail
The good, the bad and the ugly
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The Sociology of Business
The Sociology of Business
A global analysis of how changing values change business.
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