The Sociology of Business
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The Sociology of Business
A global analysis of how changing values change business.
Launched 3 years ago
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Question zero
Businesses fail when they solve the wrong problem
Jun 20
1
1
Building a personal brand
Personal branding requires you to take risks—and to develop a thick skin.
Jun 13
2
The Sociology of Business
How shifting values shift business
Feb 3, 2020
57
Culture 3.0
5 new currencies of aspirational markets, and how to trade in them
Jun 7
1
Most popular
2021 Round Up
11
Move Over Influencers, Here Come Curators
79
13
Targeting taste communities
47
3
Fundamentals of modern loyalty
36
1
The taste map
25
1
Drip is the new drop
36
5
See all popular
New
Community
Brand turnaround
Revenue is a lagging indicator of brand
May 31
The new customer journey
How secondary marketplaces, rentals, and web3 transform the customer journey
May 23
1
Luxury x Culture
Welcome sartorial weirdness, Polyvore 3.0, vintage markets and performance art
May 16
15
Intro to community commerce
Bringing social shopping into retailers' websites
May 9
Fundamentals of group buying
What it is, how it works, and what are the scenarios for luxury, DTC, and mass brands
May 2
Play to buy: the gamification of shopping
The killer app is not efficiency, but community
Apr 25
The new new menswear
4 strategic scenarios
Apr 18
9
Not Normal
Normality should never be an aspiration
Apr 11
15
1
See all
Most popular
2021 Round Up
11
Move Over Influencers, Here Come Curators
79
13
Targeting taste communities
47
3
Fundamentals of modern loyalty
36
1
The taste map
25
1
Drip is the new drop
36
5
See all popular
The Sociology of Business
A global analysis of how changing values change business.
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The Sociology of Business
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