The Sociology of Business

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The Sociology of Business
How shifting values shift business
 • 
Ana Andjelic
Revisiting physical retail
The good, the bad and the ugly
 • 
Ana Andjelic
1
The Creative Class starter kit
Rules of the creative money aesthetics
 • 
Ana Andjelic
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Move Over Influencers, Here Come Curators
 • Ana Andjelic
14
2021 Round Up
 • Ana Andjelic
Targeting taste communities
 • Ana Andjelic
3
The taste map
 • Ana Andjelic
1
Holistic brand management is the new marketing
 • Ana Andjelic
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Top
Community
A case for portfolio growth
Why a lot of small bets are better than a big one
 • 
Ana Andjelic
Creative money aesthetics
Understanding the Creative Class
 • 
Ana Andjelic
3
Holistic brand management is the new marketing
Breaking down the silos
 • 
Ana Andjelic
What are pop-ups good for?
Approach this retail format strategically, not tactically
 • 
Ana Andjelic
How to capitalize on fandom
Modern brand power is in adopting fan behaviors and in treating its audience as fans.
 • 
Ana Andjelic
How to operationalize your go-to-market strategy
Steps to follow to position your company in the market
 • 
Ana Andjelic
Scoping the internal and external landscape
In order to develop a global brand positioning
 • 
Ana Andjelic
The Sociology of Business
The Sociology of Business
A global analysis of how changing values change business.
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